{"id":6226,"date":"2022-08-09T09:35:07","date_gmt":"2022-08-09T02:35:07","guid":{"rendered":"https:\/\/klubcahaya.com\/sosial\/?p=6226"},"modified":"2022-09-20T09:05:29","modified_gmt":"2022-09-20T02:05:29","slug":"apa-itu-marketing","status":"publish","type":"post","link":"https:\/\/klubcahaya.com\/sosial\/apa-itu-marketing\/","title":{"rendered":"Apa Itu Marketing?"},"content":{"rendered":"\n<p class=\"has-text-align-center has-white-color has-text-color has-background wp-block-paragraph\" style=\"background-color:#ff0000;font-size:18px\"><strong>Apa Itu Marketing? Pelajari Dasar-dasarnya, Yuk!<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Marketing adalah proses mengenalkan produk atau jasa agar masyarakat jadi tahu. Marketing juga berarti proses&nbsp;<a href=\"https:\/\/glints.com\/id\/lowongan\/strategi-pemasaran-untuk-bisnis-perusahaan\/\" target=\"_blank\" rel=\"noreferrer noopener\">pemasaran<\/a>&nbsp;produk atau jasa, mulai dari pembuatan strategi hingga yang terasa oleh konsumen.<\/p>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Perkembangan dunia bisnis membuat proses marketing ikut berkembang. Salah satu bukti perkembangannya adalah kemunculan&nbsp;<a href=\"https:\/\/glints.com\/id\/lowongan\/strategi-pemasaran-produk-online\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing&nbsp;<em>online<\/em>&nbsp;<\/a>yang bisa berarti sebagai usaha perkenalan produk atau jasa lewat internet.&nbsp;Dulu pemasaran hanya terbatas pada bentuk fisik seperti papan reklame (<em>billboard<\/em>), pamflet, hingga spanduk. Namun, sekarang sudah mulai merambah dunia digital seperti di&nbsp;<em>social media, online advertising<\/em>, dan lainnya.<\/p>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Pada artikel ini, akan membahas lengkap mengenai pengertian marketing, jenis-jenisnya, hingga kemampuan yang perlu agar sukses berkarier dalam bidang ini.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"anchor_0\">Apa Itu Marketing?<\/h3>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Menurut Caroline Forsey dari&nbsp;<a href=\"https:\/\/blog.hubspot.com\/marketing\/what-is-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Hubspot<\/a>, marketing atau pemasaran adalah proses untuk membuat masyarakat tertarik pada produk atau jasa dari sebuah perusahaan. Untuk melakukan proses ini, perlu melakukan riset pasar, analisis, dan pencarian pelanggan yang ideal.<\/p>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Definisi dari pemasaran yang amat luas menjelaskan cara proses di dalam marketing itu sendiri. Pemasaran bahkan mulai dari proses pengembangan produk, metode distribusi yang akan berlaku, penjualan produk atau jasa, dan periklanan.<\/p>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Perkembangan teknologi membuat definisi pemasaran meluas. Saat ini ada dua jenis pemasaran:&nbsp;<em>online<\/em>&nbsp;dan&nbsp;<em>offline<\/em>. Dua konsep ini terpisahkan oleh mediumnya, yaitu&nbsp;<em>online<\/em>&nbsp;menggunakan internet, sementara&nbsp;<em>offline<\/em>&nbsp;tidak.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"anchor_1\">Mengapa Penting?<\/h3>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Dalam sebuah bisnis, pemasaran memiliki banyak fungsi. Pemasaran tidak hanya mampu membuat orang awam mengerti produk atau jasa yang kita tawarkan, tapi juga meningkatkan penjualan hingga membuat bisnis tumbuh.<\/p>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Secara umum, marketing berguna untuk menjelaskan produk atau jasa yang kita tawarkan kepada masyarakat. Penjual tentu saja tahu produk atau jasa yang mereka tawarkan, tapi bagaimana dengan masyarakat luas?<\/p>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Untuk menggunakan sebuah produk atau jasa, masyarakat membutuhkan edukasi. Menurut&nbsp;<em>Creativs<\/em>, pemasaran adalah cara paling efektif untuk menjelaskan sebuah produk atau jasa kepada calon pengguna. Untuk menambah nilai plus, gunakan materi yang menyenangkan dan menarik.<\/p>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Caranya ada banyak. Di antaranya adalah sekadar memberikan ucapan terima kasih karena telah menggunakan produk atau jasamu. Bisa juga dengan memberikan hadiah untuk pengguna atau pembeli yang setia. Proses ini penting karena mereka akan menjadikan produk atau jasamu sebagai pilihan utama mereka.<\/p>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Menurut&nbsp;<em>Forty<\/em>, marketing adalah cara terbaik untuk membuat nilai produk atau jasa yang kita tawarkan tetap tinggi. Di tengah persaingan bisnis, proses tersebut akan menentukan produk atau jasa apa yang akan membuat pembeli bertahan dan membantu untuk berkembang.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Artikel pernah muat di <a href=\"https:\/\/glints.com\/id\/lowongan\/apa-itu-marketing\/#.YvHEEdIzbH4\">Glints<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desain oleh <a href=\"https:\/\/klubcahaya.tech\/\">Cahaya TechDev<\/a> \u2013 <a href=\"https:\/\/klubcahaya.com\/\">Klub Cahaya<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apa Itu Marketing? Pelajari Dasar-dasarnya, Yuk! Marketing adalah proses mengenalkan produk atau jasa agar masyarakat jadi tahu. Marketing juga berarti proses&nbsp;pemasaran&nbsp;produk atau jasa, mulai<\/p>\n","protected":false},"author":5,"featured_media":143,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[486,517],"tags":[],"class_list":["post-6226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-peluang-usaha","category-real-estate-property"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apa Itu Marketing? - Cahaya Journal<\/title>\n<meta name=\"description\" content=\"Apa Itu Marketing? 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